OVERTIME ENERGY

Marketing Strategy

My Marketing Strategy for OVERTIME ENERGY includes planning for how to get the name out there, how to maintain our success, and how to grow to a household name.

Launch Campain

Introduce OVERTIME ENERGY to the market.

Awareness Campain

Build brand recognition and communicate the “clean energy” message.

Conversion Campain

Turn interest into purchases.

Retention / Loyalty

Getting customers to keep coming back after they convert.

Awarness Campain

Build brand awareness through athlete promotions, NCAA game pop ups, and by spreading our message: Being the most popular energy drink not banned by the NCAA. We will also give out brand deals to athletes in every NCAA sport like football, lacrosse, basketball and by creating events like the OVERTIME Dunk Contest.

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Conversion Campaign

Drive immediate sales through limited time team themed drinks to go along with current events in the sports world. Also by creating sales and discounts for athletes who play in the highschool or college level.

Retention & Loyalty

Keeping customers using loyalty programs where you get points that can go to sports gear andmerch or to getting more OVERTIME Energy drinks.

Marketing Strategy

Launch Campaign

Awarness Campain

Conversion Campaign

Retention & Loyalty